The Business of Alt Protein: Plant-Based Meat Consumer Health Perceptions

Name: The Business of Alt Protein: Plant-Based Meat Consumer Health Perceptions
Start: 2026-02-04T13:00:00-05:00
End: 2026-02-04T14:00:00-05:00

Past

Virtual Event

February 4 @ 1:00 pm – 2:00 pm EST

Join GFI’s Associate Director of Market Insights, Jody Kirchner, as she unpacks GFI’s latest research into consumers’ health beliefs, priorities, and behaviors, and what this means for the future of plant-based meat.

Event description

Health is one of the top benefits consumers associate with plant-based meat — but what “healthy” means varies widely by person. In this webinar, we’ll share insights from GFI’s latest consumer research exploring how people think about health in relation to plant-based meat.

Meet the speaker

Jody Kirchner

ASSOCIATE DIRECTOR OF MARKET INSIGHTS

Jody Kirchner leads GFI’s market and consumer insights team, delivering data-driven analysis to educate industry leaders and key stakeholders on the opportunities around alternative proteins. Prior to joining GFI, Jody worked as a strategy consultant for over 15 years, helping companies better understand their customers and develop and execute growth plans. She supported companies from startups to Fortune 100 as well as those looking to invest in or launch new businesses. Her work focused heavily on the food industry, while also touching a diverse range of other sectors. Earlier, Jody led marketing for an airline maintenance startup and worked as a design engineer in the aerospace industry. Jody holds an MBA from The University of Chicago Booth School of Business, an MS in Aeronautics from MIT, and a BS in Mechanical Engineering from The University of British Columbia.