Webinar description

Join GFI and CNET’s editor at large, Brian Cooley to learn the essentials of pitching effectively. In this seminar, we’ll cover how great companies effectively tell the story of their product or idea to any audience.  

  • The fundamentals of storytelling 
  • How to talk about your idea so that people will listen 
  • Knowing your audience 
  • Examples of how great tech and product positioning 
  • Common mistakes made in pitching and how to avoid them

After this seminar, you’ll feel confident standing up and pitching in front of any audience, from investors to customers. 

Meet the speaker

Bc cnet

Brian Cooley

EDITOR AT LARGE, CNET

Brian Cooley is CNET’s editor at large, following the big trends in car tech, smart homes, healthcare, the future of food, digital entertainment, and more. With CNET since 1995, he’s known for his affable and informed take on why technologies fly or flop. Before coming to CNET he was a morning drive radio personality in Los Angeles and San Francisco. Born and raised in Silicon Valley, he remembers when Apple’s headquarters was mostly apricots.

Upcoming events

View all events
An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Minneapolis, MN

Reuters Events Transform Food & Agriculture USA 2025

Join GFI’s Senior Vice President of Corporate Engagement, Caroline Bushnell at Reuters Events: Transform Food & Agriculture in Minneapolis.

An illustration of a person speaking at a podium
North Carolina State University

NCSU Bezos Center Summit

GFI’s Maddie Cohen, associate director of regulatory affairs, will join a panel at the Bezos Center for Sustainable Protein’s inaugural summit, contributing to an energizing discussion on the current state…

Https://gfi. Org/wp content/uploads/2025/10/sci25056 soap webinar graphics october header featured
Virtual Event

The Science of Alt Protein: Enzymatic treatment of hemp for highly functional plant-based meat ingredient in commercial manufacturing

Discover how Dr. Simsek aims to provide value-added strategies through enzyme modification for hemp processing byproducts.

Https://gfi. Org/wp content/uploads/2025/10/sci25054 pulse canada x gfi webinar graphics header featured
Virtual Event

The state of Canadian and U.S. pulse farming in 2025

Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…

An illustrative graphic of a microscope on a stack of books

Bridge2Food North American Symposium – APP Regional Student Symposium (Alt Protein Project)

After a successful student-led showcase in Brazil earlier this year, the Alt Protein Project is headed to the U.S.! Meet some of our incredible student leaders at the Bridge2Food North…

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Indiana Convention Center

National FFA Convention & Expo

Event description The National FFA Convention & Expo is all about growing the next generation of leaders—and so is GFI. That’s why Jeremy Eltz, Ph.D., GFI’s Education and Workforce Development…

Https://gfi. Org/wp content/uploads/2025/10/sci25054 pulse canada x gfi webinar graphics header featured
Virtual Event

Sustainability from farm to fork: pulse grower practices

Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…

Plate of chicken with pasta and mushrooms on ripple background

COP30: United Nations Climate Change Conference

COP30 Belém brings the world together at a critical moment for global transformative climate action. Join GFI and other alternative protein experts at this historic event!