The Business of Alt Protein: Opportunity thinking, how to drive focus in innovation
Webinar description
Join GFI and NewEdge, a growth and innovation strategy firm, for a seminar on Opportunity Thinking®, a set of principles and processes that guide how to find, define, and capture opportunity, driving focus in innovation efforts. In this seminar, NewEdge will discuss the difference between ideas and opportunities and will provide tools for how to think strategically about this at your own company. Topics will include:
- How to toggle between individual product ideas and the larger market opportunities to get bigger ideas and longer-term roadmaps
- Define the three elements of opportunity (needs, value creators, and conditions) and learn why all three are needed for success
- See the tools come to life through examples of failure and success in the alternative protein space
This seminar is ideal for both entrepreneurs and established companies. You’ll walk away better equipped to focus your efforts on where your company can thrive.
Upcoming events
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SynBioBeta 2026
Bruce Friedrich joins SynBioBeta to make the case for a new way of producing meat—one grounded in science, built for scale, and critical to the future of food.
