Event description

In recent years, consumer demand for plant-based meat has often outpaced the industry’s supply chain capabilities. Bright Green Partners, a leading alternative protein consultancy, will take their best practices and lessons learned to provide you with a framework on the steps, activities & timelines required for developing a go-to-market strategy for novel protein ingredients. The webinar will conclude with a deep dive into selected parts of the go-to-market strategy as well as a roadmap. If you are an alternative protein company pursuing a B2B strategy this is one webinar you won’t want to miss.

Meet the speaker

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Floor Buitelaar


With a background in several commercial roles in (non-)food retail, and having been vegetarian for more than half of her life, Floor is one of the co-founders and Managing Partners at Bright Green Partners. BGP is the global leading consultancy on the future of meat and dairy alternatives, advising corporates, governments, and investors all across the supply chain of alt proteins.

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