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Maximizing the potential of plant-based in retail

Past

March 23, 2021 @ 11:00 am – 12:00 pm EDT

Join Protein Directory and Bright Green Partners for a half-day virtual global conference dedicated to helping retailers succeed in the plant-based market.

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Event description

This half-day virtual conference will cover how to successfully navigate within the plant-based market as a retailer. Topics will include:

  • How to align your plant-based strategy within your organization.
  • Types of consumer groups (flexitarian/vegetarian/vegan) and what this means for marketing and promotion.
  • How to name and label your products.
  • In which categories to focus on & add new products.
  • Merchandising plant-based products.
  • Shelf space for plant-based brands vs. private label products.

The GFI community will receive 20% off conference registration using this link.

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