Maximizing the potential of plant-based in retail
Event description
This half-day virtual conference will cover how to successfully navigate within the plant-based market as a retailer. Topics will include:
- How to align your plant-based strategy within your organization.
- Types of consumer groups (flexitarian/vegetarian/vegan) and what this means for marketing and promotion.
- How to name and label your products.
- In which categories to focus on & add new products.
- Merchandising plant-based products.
- Shelf space for plant-based brands vs. private label products.
The GFI community will receive 20% off conference registration using this link.
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