Event description

The foodservice sector holds immense potential as a gateway to driving the global transition toward a more sustainable and plant-based food system. As a critical player in shaping consumer habits and preferences, the industry has the power to transform the game—but how is it leveraging this influence?

What strategies are currently being deployed by key players? Where are the blind spots hindering progress? And how effectively are companies, institutions, and policymakers embracing this shift?

By analyzing the roles of key industry stakeholders and emerging trends, the webinar will explore the position of the foodservice as a critical driver in reshaping food consumption patterns.

Meet the speaker

Marika azoff

Marika Azoff

CORPORATE ENGAGEMENT LEAD – RETAIL AND FOOD SERVICE

Marika works with companies involved in food sales and distribution to increase their sales of and commitment to alternative proteins. Marika first joined GFI with a focus on alternative seafood. Through building relationships with the private sector, she worked to accelerate the development of alternative seafood globally. Marika earned a BA in Animal Conservation from the University of Rochester and spent the last decade focused on animal conservation and strategic partnerships.

Upcoming events

View all events
Https://gfi. Org/wp content/uploads/2025/11/sci25061 soap webinar graphics dec header featured
Virtual Event

The Science of Alt Protein: Glycoengineering fungal cell factories — Implications for recombinant protein production

Join us to learn how using advanced gene-editing tools to reprogram fungi opens new possibilities for recombinant protein production.

Sensory evaluation of alternative proteins: a best practices guide
Virtual Event

Sensory evaluation of alternative proteins: A best practices guide

Learn how sensory science can drive the adoption of alternative proteins.

An illustration depicting people in science, industry, and academic settings
Virtual Event

Building Your Alt Protein Career: Shaping the Future of Food as a Plant Protein Scientist

Explore the path from food science to product innovation in this conversation on building a purpose-driven career in alternative proteins.

An illustration of cultivatd fish fry with french fries for the fish and chips collaborative huddle
Virtual Event

Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving

Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on January 13th at 11:30 am ET.

An illustration of cultivatd fish fry with french fries for the fish and chips collaborative huddle

Fish & CHIPS: Collaborative Huddle for Ideation & Problem Solving

Calling all cultivated seafood researchers and innovators! Join us for our next collaborative huddle on January 13th at 10:30 pm ET.

Gfi knowledge partner icon
Sheraton Fairplex Hotel & Conference Center

Foods of the Future: Science and Engineering Approaches (Gordon Research Conference)

The focus of this conference is to bring the multi-disciplinary future food community under one roof with a singular focus: collaboratively advancing the science and engineering of safe and scalable…