Foodservice: Gateway to Changing Consumer Habits
Event description
The foodservice sector holds immense potential as a gateway to driving the global transition toward a more sustainable and plant-based food system. As a critical player in shaping consumer habits and preferences, the industry has the power to transform the game—but how is it leveraging this influence?
What strategies are currently being deployed by key players? Where are the blind spots hindering progress? And how effectively are companies, institutions, and policymakers embracing this shift?
By analyzing the roles of key industry stakeholders and emerging trends, the webinar will explore the position of the foodservice as a critical driver in reshaping food consumption patterns.
Meet the speaker
Marika Azoff
CORPORATE ENGAGEMENT LEAD – RETAIL AND FOOD SERVICE
Marika works with companies involved in food sales and distribution to increase their sales of and commitment to alternative proteins. Marika first joined GFI with a focus on alternative seafood. Through building relationships with the private sector, she worked to accelerate the development of alternative seafood globally. Marika earned a BA in Animal Conservation from the University of Rochester and spent the last decade focused on animal conservation and strategic partnerships.
Upcoming events
View all events
Reuters Events Transform Food & Agriculture USA 2025
Join GFI’s Senior Vice President of Corporate Engagement, Caroline Bushnell at Reuters Events: Transform Food & Agriculture in Minneapolis.
NCSU Bezos Center Summit
GFI’s Maddie Cohen, associate director of regulatory affairs, will join a panel at the Bezos Center for Sustainable Protein’s inaugural summit, contributing to an energizing discussion on the current state…
The Science of Alt Protein: Enzymatic treatment of hemp for highly functional plant-based meat ingredient in commercial manufacturing
Discover how Dr. Simsek aims to provide value-added strategies through enzyme modification for hemp processing byproducts.
The state of Canadian and U.S. pulse farming in 2025
Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…
Bridge2Food North American Symposium – APP Regional Student Symposium (Alt Protein Project)
After a successful student-led showcase in Brazil earlier this year, the Alt Protein Project is headed to the U.S.! Meet some of our incredible student leaders at the Bridge2Food North…
National FFA Convention & Expo
Event description The National FFA Convention & Expo is all about growing the next generation of leaders—and so is GFI. That’s why Jeremy Eltz, Ph.D., GFI’s Education and Workforce Development…
Sustainability from farm to fork: pulse grower practices
Join GFI and Pulse Canada for The Pulse Chain, a three-part webinar series spotlighting Canadian and U.S. pulse growers at the heart of sustainable protein innovation. Hear firsthand how pulses…
COP30: United Nations Climate Change Conference
COP30 Belém brings the world together at a critical moment for global transformative climate action. Join GFI and other alternative protein experts at this historic event!
