Event description

The foodservice sector holds immense potential as a gateway to driving the global transition toward a more sustainable and plant-based food system. As a critical player in shaping consumer habits and preferences, the industry has the power to transform the game—but how is it leveraging this influence?

What strategies are currently being deployed by key players? Where are the blind spots hindering progress? And how effectively are companies, institutions, and policymakers embracing this shift?

By analyzing the roles of key industry stakeholders and emerging trends, the webinar will explore the position of the foodservice as a critical driver in reshaping food consumption patterns.

Meet the speaker

Marika azoff

Marika Azoff

CORPORATE ENGAGEMENT LEAD – RETAIL AND FOOD SERVICE

Marika works with companies involved in food sales and distribution to increase their sales of and commitment to alternative proteins. Marika first joined GFI with a focus on alternative seafood. Through building relationships with the private sector, she worked to accelerate the development of alternative seafood globally. Marika earned a BA in Animal Conservation from the University of Rochester and spent the last decade focused on animal conservation and strategic partnerships.

Upcoming events

View all events
Two scientists working in a laboratory
Virtual Event

How alternative protein companies can work with the U.S. National Laboratories

Join us to learn ways alternative protein companies can work with the U.S. National Laboratories.

An illustration of the world with trees and windmills in the background

The Future of Protein Forum @ SXSW (Regen House)

GFI is bringing protein diversification to SXSW.

An illustration of the world with trees and windmills in the background
Virtual Event

High-Impact Giving Strategies for Reducing Biodiversity Loss

GFI joins Giving Green to discuss how strategic philanthropy can help address biodiversity loss.

An illustrative graphic of a microscope on a stack of books
San Francisco Marriott Marquis

Future Food-Tech San Francisco – Breaking Barriers to Scale: Cost, Efficiency, and De-Risking Bioprocessing

From modular systems to shared infrastructure, the future of bioprocessing is getting real. Join GFI’s Amanda Hildebrand at Future Food-Tech San Francisco as she moderates a dynamic breakout session on…

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Politics and Prose at The Wharf

Bruce Friedrich at Politics & Prose

Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future – with Nicolás Rivero.

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Johns Hopkins University

Bruce Friedrich at Johns Hopkins University: Meat — a homecoming conversation

Event description Co-hosted with the Center for a Livable Future (based at the Johns Hopkins Bloomberg School of Public Health), this event is a chance to connect the dots between…

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
NC State University

Alternative Protein Symposium: Bridging Science and Society

Join Bruce Friedrich and our Alt Protein Project leaders from NC State, Duke University, and Virginia Tech at the Alternative Protein Symposium: Bridging Science and Society.

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Virtual Event

Animal-Free Meat: The Next Agricultural Revolution

Come learn how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, no animals required.