Event description

The foodservice sector holds immense potential as a gateway to driving the global transition toward a more sustainable and plant-based food system. As a critical player in shaping consumer habits and preferences, the industry has the power to transform the game—but how is it leveraging this influence?

What strategies are currently being deployed by key players? Where are the blind spots hindering progress? And how effectively are companies, institutions, and policymakers embracing this shift?

By analyzing the roles of key industry stakeholders and emerging trends, the webinar will explore the position of the foodservice as a critical driver in reshaping food consumption patterns.

Meet the speaker

Marika azoff

Marika Azoff

CORPORATE ENGAGEMENT LEAD – RETAIL AND FOOD SERVICE

Marika works with companies involved in food sales and distribution to increase their sales of and commitment to alternative proteins. Marika first joined GFI with a focus on alternative seafood. Through building relationships with the private sector, she worked to accelerate the development of alternative seafood globally. Marika earned a BA in Animal Conservation from the University of Rochester and spent the last decade focused on animal conservation and strategic partnerships.

Upcoming events

View all events
An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Virtual Event

New Proteins webinar

Join GFI’s Abby Sewell for a look at how hybrid and diversified protein strategies are shaping the future of food.

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Tuskegee University

Future of Food: Engaging Agriculture and Education in the Protein Transition

GFI’s Jeremy Eltz and Janie Butler are heading to Tuskegee to lead a dynamic workshop at the Professional Agricultural Workers Conference.

Https://gfi. Org/wp content/uploads/2025/11/sci25060 boap webinar graphics november header featured
Virtual Event

The Business of Alt Protein: Green Financing for Alternative Proteins—Introducing the Climate Bonds Alternative Proteins Criteria

Join GFI’s next Business of Alt Protein webinar featuring a deep dive on the Climate Bonds Initiative’s new Alternative Proteins Criteria.

An illustration of the globe with two hands reaching towards one another.  third party event featured image.
Javits Center

Plant Based World Expo

Join GFI’s Corporate Engagement Manager Abby Sewell at Plant Based World Expo, the only professional 100% plant-based trade event in the U.S.

An illustrative graphic of a microscope on a stack of books

The 7th Industrializing Cultivated Meat & Seafood Summit

GFI’s Elliot Swartz, Ph.D., will share insights at the 7th Industrializing Cultivated Meat & Seafood Summit in Boston. Join Elliot and other experts as they discuss R&D innovations that can…

Https://gfi. Org/wp content/uploads/2025/09/sci25055 ap pipeline webinar graphics october header featured
Virtual Event

Alt Protein Pipelines: Training for commercialization with production facility partnerships

Join us to explore an innovative partnership that is helping students turn classroom learning into commercial-ready innovation.

An illustration depicting people in science, industry, and academic settings
Virtual Event

Building Your Alt Protein Career

Discover academic and industry career paths in the alternative protein sector, and get inspired by real-world experiences and actionable advice from our guest speaker.