Foodservice: Gateway to Changing Consumer Habits
Event description
The foodservice sector holds immense potential as a gateway to driving the global transition toward a more sustainable and plant-based food system. As a critical player in shaping consumer habits and preferences, the industry has the power to transform the game—but how is it leveraging this influence?
What strategies are currently being deployed by key players? Where are the blind spots hindering progress? And how effectively are companies, institutions, and policymakers embracing this shift?
By analyzing the roles of key industry stakeholders and emerging trends, the webinar will explore the position of the foodservice as a critical driver in reshaping food consumption patterns.
Meet the speaker
Marika Azoff
CORPORATE ENGAGEMENT LEAD – RETAIL AND FOOD SERVICE
Marika works with companies involved in food sales and distribution to increase their sales of and commitment to alternative proteins. Marika first joined GFI with a focus on alternative seafood. Through building relationships with the private sector, she worked to accelerate the development of alternative seafood globally. Marika earned a BA in Animal Conservation from the University of Rochester and spent the last decade focused on animal conservation and strategic partnerships.
Upcoming events
View all events
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
Building Your Alt Protein Career: Gastronomic science
Join us to learn how gastronomic science can be translated into high-impact food solutions.
Academic Research Challenge information session
Join an information session to learn more about the challenge topics and application requirements!
The Business of Alt Protein: Consumer taste preferences in dairy-free products
Join GFI for our next Business of Alt Protein webinar as we unveil insights from NECTAR’s new Taste of the Industry 2026 report which benchmarks consumer taste preferences across the full dairy-free…
Animal-Free Meat: The Next Agricultural Revolution
Come learn how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, no animals required.
The Climate Challenge & Protein Diversification for the Global South
Food systems sit at the center of the climate challenge. This DC Climate Week session brings together development finance leaders, researchers, and industry experts to explore how diversified protein production…
The Science of Alt Protein: Transforming waste to fungal mycoprotein
Learn how Dr. Wang is developing a foundational biorefinery for converting food waste to fungal mycoprotein for practical food applications.
Proposal Writing Workshop: Tips and tricks for securing alternative protein funding
Join our expert-led workshop designed to help U.S.-based researchers strengthen their ability to secure funding.
