BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Good Food Institute - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The Good Food Institute
X-ORIGINAL-URL:https://gfi.org
X-WR-CALDESC:Events for The Good Food Institute
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240215T120000
DTEND;TZID=America/New_York:20240215T133000
DTSTAMP:20240112T155916Z
CREATED:20240112T155914Z
LAST-MODIFIED:20240112T155916Z
UID:10000537-1707998400-1708003800@gfi.org
SUMMARY:The Science of Alt Protein: Crafting aroma authenticity in plant-based salmon
DESCRIPTION:The Science of Alt Protein: Crafting aroma authenticity in plant-based salmonPast\n\n\n\n\nHow can we create authentic aromas for plant-based fish alternatives? Join us on February 15th to learn how Dr. Sirli Rosenvald is creating a true-to-life salmon aroma\, a key element in crafting high-quality fish alternatives. \n\n\n\n	Share this page on Facebook\n	\n	Share on Facebook\n\n\n	Share this page on Twitter\n	\n	Share on X\n\n\n	Share this page on LinkedIn\n	\n	Share on LinkedIn\n\n\n\n\n\n\n\n\n\nEvent speaker:Dr. Sirli RosenvaldCSO of Food Research at TFTAKCo-founder and CEO at Funki Foods \n\n\n\n\nRegister\n\n\n\n	\n\n\n\n\n\nWebinar description\n\n\n\nThe concerns arising from overfishing and the depletion of global fish stocks underscore the need to reevaluate the sustainability of conventional fishing practices. Fish alternatives offer a more sustainable solution to meet the growing global demand for seafood while mitigating the environmental impact on marine ecosystems. Although fish alternatives represent one of the fastest-growing categories in the alternative protein space\, several challenges remain associated with replicating the sensory properties of plant-based fish alternatives. \n\n\n\nDr. Rosenvald and her research team are actively addressing these challenges to create a plant-protein-based salmon fillet that achieves sensory parity with its animal-origin counterpart. This seminar will specifically focus on the crucial aspect of salmon aroma\, a pivotal factor in achieving a high-quality fish alternative. Attendees can expect an in-depth exploration of the molecular composition of salmon\, an examination of the primary challenges in the development process\, and insights into future perspectives aimed at successfully mimicking the aroma of fish. \n\n\n\n\n\nMeet the speaker\n\n\n\n\n\n\n\n\n\nDr. Sirli Rosenvald\n\n\n\nCSO OF FOOD RESEARCH AT TFTAKCO-FOUNDER AND CEO AT FUNKI FOODS \n\n\n\nDr. Rosenvald is a highly experienced scientist and executive in the alternative protein space. She has a Ph.D. in food technologies specializing in the molecules behind the taste and aroma of food. For the last ten years\, she has been running multiple research projects and leading research teams in TFTAK. In recent years she has been focusing on protein research and meat alternative developments helping to develop and commercialize multiple alternative protein products. Her team has been granted two GFI research grants and is currently participating as a finalist in the XPrize Feed the Next Billion competition. Sirli is also co-founder and CEO of FUNKI. FUNKI provides tasty and healthy high-protein food products from mycoprotein to diversify people’s everyday food choices and nudge their consumption habits towards more sustainable baths. As a flavor scientist\, she is passionate about bringing to the market sustainable products that people love for their good taste. \n\n\n\n\n\n\n\n\nUpcoming events\n\n\n\nView all events\n\n\n\n\n	\n															\n								\n		\n										\n						\n		\n			\n								\n							\n													November 12\, 2026\n																\n								Virtual Event\n																			\n				\n				\n					The Science of Alt Protein: Genome-scale modeling of porcine cell metabolism\n				\n				\n							\n				Explore how a GFI-funded genome-scale metabolic model can reveal porcine cell nutrient requirements and inform lower-cost culture media for cultivated…
URL:https://gfi.org/event/the-science-of-alt-protein-crafting-aroma-authenticity-in-plant-based-salmon/
CATEGORIES:GFI - virtual event
ATTACH;FMTTYPE=image/jpeg:https://gfi.org/wp-content/uploads/2024/01/SCI24002_webinar-graphics-science-of-alt-protein-February_header-featured.jpg
LOCATION:https://gfi.org/event/the-science-of-alt-protein-crafting-aroma-authenticity-in-plant-based-salmon/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240229T120000
DTEND;TZID=America/New_York:20240229T133000
DTSTAMP:20240209T165805Z
CREATED:20240209T165803Z
LAST-MODIFIED:20240209T165805Z
UID:10000546-1709208000-1709213400@gfi.org
SUMMARY:The Business of Alt Protein: Effective marketing and communications for your B2B startup
DESCRIPTION:The Business of Alt Protein: Effective marketing and communications for your B2B startupPast\n\n\n\n\nJoin a GFI-hosted seminar with experts Emilie Fitch\, AnnaMaria White\, and Nico Westermann to learn about developing an effective marketing and communications strategy for your alternative protein startup. \n\n\n\n	Share this page on Facebook\n	\n	Share on Facebook\n\n\n	Share this page on Twitter\n	\n	Share on X\n\n\n	Share this page on LinkedIn\n	\n	Share on LinkedIn\n\n\n\n\n\n\n\n\n\n \n\n\n\n\nRegister\n\n\n\n	\n\n\n\n\n\nWebinar description\n\n\n\nJoin a GFI-hosted seminar with experts Emilie Fitch\, AnnaMaria White\, and Nico Westermann to learn about developing an effective marketing and communications strategy for your alternative protein startup. Communications contribute to your success in recruiting top talent\, generating investor interest\, and securing your first customers. Developing and executing a sound communications strategy is critical to accelerating your early wins. This seminar is targeted towards B2B alternative protein startups\, but will have insights for all alternative protein companies.  \n\n\n\nTopics discussed will include:  \n\n\n\n\nThe role of the founder/CEO in building your companies brand \n\n\n\nUnderstanding your unique go-to-market challenges and how to overcome them \n\n\n\nHow to test\, learn\, and create feedback loops \n\n\n\nOwning your channels – where to spend time to have the most impact \n\n\n\nHow to maximize conferences\, industry events\, and tradeshows to build your brand and reach your audiences \n\n\n\nHow to avoid common mistakes and pitfalls \n\n\n\nMeeting them where they’re at: the importance of deeply knowing your customer\n\n\n\nHow much does brand-building matter for B2B?\n\n\n\nBuilding personalized relationships at scale\n\n\n\nAnd\, how to do all of the above on a scrappy startup budget\n\n\n\n\n\n\nMeet the speakers\n\n\n\n\n\n\n\n\n\nAnnaMaria White\n\n\n\nSTRATEGIC COMMUNICATIONS CONSULTANT\, WHITE STAR COMMUNICATIONS \n\n\n\nFounder and principal at White Star Communications\, AnnaMaria brings over twenty years of strategic communications experience\, spanning a variety of tech and product industries. She was the first in-house communications leader at Relativity Space\, and oversaw all aspects of the company’s brand leading into a $500M Series D. Currently\, AnnaMaria serves as a fractional communications partner and advisor for early stage climate tech companies and funds\, including Aigen\, which recently celebrated a successful Series A. Her work focuses on helping funds and companies hone compelling branding to reach investors\, customers\, and employees. AnnaMaria received her BA from Columbia University\, and currently lives in the rainforests near Seattle with her husband\, two children and their dog\, Wash. \n\n\n\n\n\n\n\n\n\n\n\nEmilie Fitch \n\n\n\nEmilie brings over 20 years of marketing\, brand building\, and commercial leadership experience spanning multiple industries\, company growth stages\, and business models. Along with building and leading marketing and brand teams\, she has held general manager roles with cross-functional team leadership and P&L responsibility for businesses up to $600 million in annual revenue. \n\n\n\nEmilie is currently leading the development of People for Better Food\, a new non-profit focused on helping consumers reflect more consciously on our culture’s deep-seated relationship with meat to make more informed and intentional decisions about their eating behavior for their health and the planet. \n\n\n\nPreviously\, Emilie was the Chief Growth Officer and employee #1 at Nowadays\, a clean label plant-based meat company. Before that\, she served as Head of Growth at Ginkgo Bioworks\, where she created and built out their marketing and growth functions\, led commercial strategy initiatives\, and helped create multiple spin-off companies. She also worked as a brand lead at Kraft Heinz holding marketing leadership and general management roles on multiple brands.  \n\n\n\nEmilie holds a BA from the University of Richmond and an MBA from Kellogg. \n\n\n\n\n\n\n\n\n\n\n\nNico Westermann\n\n\n\nEx-Meta/Facebook Strategic Marketing Consultant & Advisor; currently with Food Systems Innovation\, Climax\, Every Co; Co-Founder of People for Better Food. \n\n\n\nNico has spent his career helping many of the world’s biggest brands\, most innovative businesses\, and fastest-growing disruptors across all consumer categories toward creative effectiveness and marketing success. Along this journey\, he has envisioned and built teams uncovering the future of people-inspired\, data-empowered creative marketing. He combines deep expertise in strategy with broad experience across all levers of marketing to help brands and businesses thrive.  \n\n\n\n\n\n\n\n\nUpcoming events\n\n\n\nView all events\n\n\n\n\n	\n															\n								\n		\n										\n						\n		\n			\n								\n							\n													November 12\, 2026\n																\n								Virtual Event\n																			\n				\n				\n					The Science of Alt Protein: Genome-scale modeling of porcine cell metabolism\n				\n				\n							\n				Explore how a GFI-funded genome-scale metabolic model can reveal porcine cell nutrient requirements and inform lower-cost culture media for cultivated…
URL:https://gfi.org/event/the-business-of-alt-protein-effective-marketing-and-communications-for-your-b2b-startup/
CATEGORIES:GFI - virtual event
ATTACH;FMTTYPE=image/png:https://gfi.org/wp-content/uploads/2024/02/COR24006_webinar-graphics-business-of-alt-protein-February_header-featured.png
LOCATION:https://gfi.org/event/the-business-of-alt-protein-effective-marketing-and-communications-for-your-b2b-startup/
END:VEVENT
END:VCALENDAR